Web Design Services
All websites our web designers produce are turn-key. We complete your website and provide you with the ability to manage the content in-house with a powerful Content Management System
Our consultants specialise in strategies designed to harness the power of search engine traffic & generate a consistent source of new customers for your business.
Some businesses would prefer that we manage their website's content update requirements as they are too busy. We can advise you of the best, most cost-effective way to ensure your website remains current and highly visible.
Case Study
One of our clients is in the cosmetic surgery industry - one of the most competitive industries online. He had an existing website which we took over and optimised, and we developed an additional 13 websites targeting his main procedures.
Each of the 13 websites focused on a different procedure, providing valuable information to help potential patients make an informed decision about using his services. The websites contain useful videos, FAQ's, detailed information about the procedures and tips on choosing the right surgeon.
How much are these websites worth?
These 13 new websites worked out at around $2,000 per website depending on their size and content. You might say $26k sounds like a big investment? However consider the value achieved within 6 months -
The 13 websites collectively attract around 1,900 visitors per month and were doing so within 6 months of being launched. These websites obtain 'free' traffic that is not generated from Google AdWords, rather, searchers find the websites ranking high in the organic search results for search terms like 'breast implants', 'liposuction', etc.
The average cost per click in the cosmetic surgery industry is approximately $2.50, and this is rising at 20-30% per year. If a competitor was to start a new website and wanted 1,900 visitors per month from day 1 they would have to be paying -
1,900 visitors x $2.50 = $4,750 per month!
That's $57,000 per year in traffic that these websites are generating for a once-off cost of around $26,000.
This doesn't take into account the business that is being generated from the websites (our client understandibly didn't disclose this), however this is a prime example of how optimised, high ranking websites can be worth considerable sums of money to businesses.
If you would like to discuss this case study further and see examples of these websites please call our office on (02) 8003 3739.
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